百花视频 Featured in the Financial Times

When it comes to securing top-tier household support, the bar for expectations continues to elevate. From multilingual fluency and specialized educational credentials to seamless experience managing logistics across private jets and superyachts, ultra-high-net-worth families expect exceptional skill sets from modern live-in nannies.

In a recent Financial Times feature titled , author Tara Loader Wilkinson explores the shifting dynamics of elite childcare and domestic placement.

Our Founder and CEO, Anita Rogers, weighed in on the growing demand for specialized, highly qualified professionals across major global hubs like New York, Los Angeles, Texas, London and Dubai.

“Experience working on a superyacht and a private jet is just assumed, rather than requested,” notes Anita Rogers. She highlights that with around 7,000 clients seeking exceptionally qualified nannies, many families now utilize two or more rotation (rota) nannies to maintain seamless, year-round, 24/7 care.

Because demand for top-tier live-in staff far outstrips supply, the candidate selection process has become a two-way street. Highlighting luxury living accommodations, comprehensive benefits and structured work schedules are now crucial factors for families looking to stand out to elite talent.

At 百花视频, we specialize in navigating these complex talent landscapes to match families with world-class estate, childcare and personal staff tailored to their exact standards.

Read the full article on the Financial Times:

Read more about BAHS in The Economist, The Times, The Independent, Business Insider or explore our most recent features and publications.

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百花视频 is proud to be featured in The Economist, with founder Anita Rogers sharing her perspective on the growing demand for highly qualified nannies and the evolution of childcare in private households.

The feature explores how rising expectations are reshaping the profession, from the experience families seek to the schedules and compensation they offer. As Anita explains, families are increasingly willing to invest in candidates who can meet the demands of their households.

For families with international lifestyles, that experience can extend well beyond the nursery. The article highlights demand for nannies with advanced training, strong educational backgrounds, language skills and the ability to travel confidently with a family.

Anita also discusses the importance of familiarity with fully staffed homes and travel aboard private aircraft and yachts. These environments require professionals who can adapt to a household鈥檚 routines while keeping children鈥檚 care at the center of their work.

A central theme is the rise of rotational, or rota, nanny arrangements. Rather than coordinating separate weekday, weekend and travel caregivers, families may employ two nannies who alternate scheduled periods on and off duty, providing more consistent coverage with familiar caregivers.

As Anita notes, rotational schedules can also appeal to nannies who value extended blocks of time off. The feature acknowledges the intensity of the working periods and the personal considerations involved, underscoring why the right arrangement must suit both the family and the professional.

For BAHS, the conversation highlights the value of a thoughtful match: understanding a family鈥檚 lifestyle alongside a candidate鈥檚 experience, availability and priorities. We are pleased to contribute to this discussion about the expertise and commitment behind professional childcare.

Read the full feature in The Economist here:

Read more about聽叠础贬厂听in recent features and publications.

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百花视频 is proud to be featured in The Independent, exploring how high-earning families are increasingly building specialized household teams to manage the complexity of modern family life.

, 鈥�$250,000 in staff, name consults and luxury potty training: These parents run their homes like corporations,鈥� The Independent examines how affluent families are applying the same level of structure, delegation and operational planning to their homes that they would bring to a business.

Founder and CEO Anita Rogers shares insight into the growing demand for clearly defined household roles and the shift away from expecting one person to manage every need. From rotational nannies and Newborn Care Specialists to household managers, executive personal assistants, private chefs and chauffeurs, today鈥檚 families are increasingly investing in specialized professionals who can work together as a coordinated team.

As Anita explains in the piece, many larger households now operate much like privately run organizations. Household managers may oversee staff, budgets, vendors and multiple properties, while family assistants coordinate travel, school schedules and the family鈥檚 day-to-day logistics. This structure allows each team member to focus on their area of expertise while creating a more seamless experience for the family.

The feature also highlights the significant investment involved in building and maintaining a fully staffed household. Annual payroll can exceed $1 million before benefits and employment expenses, with staffing budgets for larger estates reaching several million dollars each year. BAHS supports families through this process by advising on competitive compensation, schedules, benefits, compliance and the rigorous vetting required to find the right long-term fit.

Most importantly, the article reinforces that professional household support is not about outsourcing parenthood. It is about reducing the domestic and logistical workload so parents can be more present with their children and spend their time where it matters most.

With placements across the United States, United Kingdom, Europe and the Middle East, BAHS continues to help families build thoughtful, high-performing household teams designed around their unique needs, priorities and lifestyles.

Read the full The Independent feature here:

Read more about聽叠础贬厂听in recent features and publications.

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百花视频 is proud to be featured in , highlighting the seasonal 鈥淗amptons rush鈥� and the behind-the-scenes effort required to staff ultra-high-net-worth summer estates.

In the article, 鈥淚nside the Hamptons Rush, the race to staff the ultrawealthy鈥檚 summer homes with housekeepers, nannies, and chefs,鈥� Business Insider explores how preparing these homes for the season has evolved into a highly coordinated operational process. From private chefs and estate managers to housekeepers, nannies and full household teams, today鈥檚 summer residences demand the same level of precision, discretion and service found in primary homes.

Founder and CEO Anita Rogers shares insight into the increasing demand for experienced domestic staff and the importance of structuring estates thoughtfully to ensure seamless day-to-day operations. As expectations continue to rise, BAHS is seeing earlier hiring timelines, with top candidates secured months in advance and competition intensifying as the season approaches.

The piece also features perspective from Kristen Reyes, who brings to life the level of detail and problem-solving required to prepare homes before clients arrive. As she describes, the role is often less about visible service and more about anticipating needs and resolving issues before they arise, ensuring a seamless experience clients rarely see behind the scenes.

With placements spanning the U.S., Europe and the Middle East, BAHS continues to support UHNW households in assembling high-performing teams capable of delivering exceptional, discreet service across both primary and seasonal residences. This feature underscores the growing complexity of luxury estate management and the elevated standards shaping the industry today.

Read the full Business Insider feature here:

Read the latest press features and publications featuring BAHS here.

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BAHS has been featured in Private Air, offering a thoughtful look into the evolving role of the modern butler and the growing complexity of private household management.

In the feature, Founder Anita Rogers shares how the role has shifted from traditional service to one rooted in operational leadership. As families become increasingly global and mobile, today鈥檚 household professionals are responsible for far more than day-to-day support. From managing multi-residence logistics and coordinating travel to ensuring consistency across homes, the role requires precision, discretion and a deep understanding of each household鈥檚 unique needs.

The article also highlights the importance of emotional intelligence and trust, with modern butlers often acting as behind-the-scenes leaders who maintain continuity, anticipate challenges and create seamless experiences for families navigating demanding lifestyles.

This evolution reflects a broader shift in how high-functioning households operate, where success is defined not by visibility, but by the absence of disruption.

Read the full article here:

Read more about BAHS in recent features and publications.

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Compliance has always been a cornerstone of how we serve our families, and we鈥檙e proud to work alongside GTM to ensure household employers are supported with care, expertise, and integrity.

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百花视频 Founder & CEO Anita Rogers was interviewed recently by The Times to share her expertise on the household staffing market.

In the 辞蹿听The Sunday Times, writer Megan Agnew explores New York鈥檚 evolving household staffing market, highlighting a shift towards a more professional landscape. Families and candidates both are benefiting from an environment in which competitive compensation is viewed not simply as a necessary expense, but as a long-term investment in exceptional talent and in the family鈥檚 stability and future long-term.

Anita Rogers shares her insight into this changing dynamic, noting that college-educated nannies (particularly those with degrees from leading institutions such as Oxford or the U.S. Ivy League, as well as those who are multilingual) are among the most highly sought after, and are compensated accordingly. She emphasizes how families who offer competitive compensation can attract and retain top-tier talent, reduce turnover, and safeguard continuity, discretion, and the highest standards of care. 百花视频 represents many of these top professionals and specializes in helping both clients and candidates navigate the ever-shifting marketplace.

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百花视频 are proud to feature this week in British publication聽The Telegraph.

Anita Rogers, BAHS agency founder and CEO invites you to take a glimpse into the strategies and success behind her premier agency and why the recent pandemic has given clients a new perspective and a desirable domain for a more manageable and comfortable life at home.

Interview highlights:

鈥淎fter more than a decade鈥檚 experience in pairing families with household staff, Rogers鈥� exclusive agency has earned a reputation for being able to meet every need and handle any situation.鈥�

鈥淲e鈥檝e seen an increased demand for nannies and governesses with a background in child psychology,鈥� says Rogers. 鈥淭hat鈥檚 very, very popular now. It鈥檚 about checking a child鈥檚 development every step of the way and making sure that they鈥檙e hitting all the milestones.鈥�

鈥淥h, and should you wish to hire a light aircraft or a yacht 鈥� 鈥渉ugely in demand right now because people can escape the pandemic that way鈥� 鈥� BAHS can organise that too.鈥�

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百花视频’s founder and CEO,聽Anita Rogers, as well as聽Kristen Reyes, BAHS’ Senior Recruiter & Estate Management Consultant, and聽Katherine Patterson, BAHS’ Senior Placement Specialist, were recently interviewed by聽The New York Times聽for during COVID-19.

Excerpts below –

Click here to contact us about hiring a governess for your family

Mary Poppins Returns! Some Modern Families Seek a Governess
Whom better suited to dispatch briskly with the demands of coronavirus-era child care?

by Ruth La Ferla. October 8, 2020

In her work as an estate manager,聽Kristen Reyes聽often finds herself fielding client requests for a special kind of child minder. 鈥淐allers will say to me, 鈥楰risten, I need a modern Mary Poppins.鈥� Everyone knows what that means.鈥�

It refers, Ms. Reyes went on to explain, to that old-fashioned paragon of patience, good cheer and decorum otherwise known as a governess. And, yes, she 鈥� most always a she 鈥� is back, a plucky hybrid of tutor and life coach in rising demand among affluent families scrambling to educate their offspring in the midst of a pandemic.

School shutdowns and social limitations have lent their search a particular urgency. 鈥淔or the past six or eight weeks we鈥檝e been slammed with educator and governess requests, from all over the country,鈥� said聽Anita Rogers, the founder and chief executive of British American Household, a domestic staffing agency.

Orders began doubling as families girded for a fall semester and the rigors of remote learning, Ms. Rogers said: 鈥淒uring the pandemic, we鈥檝e done very well.鈥�

…

The contemporary governess may work in a formal household, staffed with drivers, cooks, housekeepers and the like. But unlike a conventional nanny she is expected to provide a high-end version of home-schooling.

As often as not the job calls for a fancy pedigree that may include an advanced degree from an Ivy institution, a facility with languages, and manners that rival those of a marquise.

But the position has been democratized to some degree. 鈥滻t鈥檚 no longer exclusive to high-net-worth families,鈥� Ms. Reyes said. During a health crisis that shows no signs of abating, two- career families will seek out a governess to function as a proxy parent to their toddlers or teenagers.

…

Ideally these days, the governess commands respect as a highly accomplished worker in a rigorously demanding job. 鈥淪he is not just a stand-in for a fancy nanny, though nanny duties may be part of the job,鈥� said聽Katherine Patterson, a placement specialist who worked as a governess early in her career.

鈥淪he is responsible for the child鈥檚 safety and welfare,鈥� Ms. Patterson said. 鈥淏ut the role also dovetails with that of a teacher, an increasingly common scenario as the number of parents聽home-schooling their children聽continues to rise.鈥�

Her position is nuanced, extending from a child鈥檚 education to that child鈥檚 social and emotional progress. No surprise, then, Ms. Reyes pointed out, that families now are requesting a background in child psychology or child development.

In this currently unstable climate, 鈥渒ids have a lot more to learn about life at a younger age,鈥� she said. 鈥淎 governess can give a 5-year-old an outlet to talk about why they can鈥檛 see their friend or their grandparent. With Covid impacting everything, the governess is a kind of mini-therapist.鈥�

…

Being a governess presupposes a very atypical work environment. 鈥淭here鈥檚 a plethora of dos and don鈥檛s that just wouldn鈥檛 apply to a corporate workplace,鈥� Ms. Patterson said. She declined to describe those rules. 鈥淭hat,鈥� she said elliptically, 鈥渋s for another day.鈥�

Find additional articles about BAHS in the press here.

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